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BOOMERS TRADE
Andrew James reporting. 64, and counting.
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The house is starting to watch back.
Aging in place used to mean a phone call every morning. Now the house notices first.
A fall every eleven seconds.
That is how often one sends an older adult to the emergency room this year.
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A neighbor down the street lives alone since her husband passed. Her daughter calls every morning, same time, just to hear her voice answer.
That daily call is the oldest version of a system now getting built into the house itself.
One in four Americans 65 and older falls each year. Fourteen million falls. Less than half ever get mentioned to a doctor.
Every 11 seconds
An older adult is treated in an ER for a fall.
Every 19 minutes
An older adult dies from one.
The gap between the two paces is where prevention actually lives.
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A word from this week’s partner · RYSE · Reg A+ · Nasdaq $RYSS reserved
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Tesla’s smart home is rolling out. RYSE owns the windows.
If Tesla becomes the platform, RYSE could be the layer that controls light, heat, and privacy. Pre-IPO at $2.50/share, recently up from $2.45.
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Elon Musk has changed how we drive, store energy, and power our homes. The next chapter is the Tesla Smart Home, with HVAC, solar, batteries, and intelligent automation working in concert. Pilot homes are already rolling out in California.
Tesla addresses generation and storage. Windows are the layer most projects ignore, even though heat gain and heat loss through them are among the biggest energy leaks in any home. RYSE retrofits existing shades, blinds, and curtains with patented robots that automate light, heat, and privacy.
RYSE has $15M+ in revenue, 80,000+ devices in homes, 100+ Best Buy stores, and reserved Nasdaq ticker $RYSS. The Reg A+ round is open at $2.50 per share, recently up from $2.45.
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$15M+
Revenue
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80K+
Devices sold
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100+
Best Buy stores
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10
Patents granted
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Current pre-IPO share price
$2.50 / share
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~$1,002 minimum · IRA eligible · No lock-up · Bonus shares available
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Bonus shares program
| $2,500 |
+10% bonus shares |
| $10,000 |
+20% · effective $2.08/share |
| $100,000 |
+40% · effective $1.79/share |
| $250,000 |
+50% · effective $1.67/share |
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Important disclosures. This is a paid advertisement for RYSE Inc. made pursuant to a Regulation A+ offering and involves risk, including the possible loss of principal. The valuation is set by the Company; there is currently no public market for the Company’s Common Stock. Nasdaq ticker “$RYSS” has been reserved by RYSE; any potential listing is subject to future regulatory approval and market conditions. References to Tesla and Elon Musk describe broader market trends and do not imply any partnership, endorsement, or affiliation with RYSE. SEC qualification does not constitute SEC approval of the merits.
RYSE Inc., 96 Spadina Avenue, Suite 500, Toronto, ON M5V 2J6, Canada
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For years the answer was a pendant. Worn around the neck. Pressed only after the fall already happened.
The newer version does not wait to be pressed. Lights, locks, and window shades now come with sensors built in. A room gone still too long gets noticed, and something gets said before anyone has to ask.
None of it replaces that phone call. Families in these studies still check in the same as before. It just catches the gap between calls.
The honest catch sits with trust, not the sensor. Researchers studying adoption keep finding the same pattern. Seniors take to this technology fastest when a son or daughter sets it up alongside them.
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Who is already standing there
The one already positioned is not the alert-pendant company waiting for an emergency to happen. It is whoever makes the ordinary parts of a house, the blinds, the lights, the locks, already capable of doing this job. The hardware was already on the wall. The job just changed.
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Watch which of those ordinary fixtures start shipping with a sensor built in as standard, not an upgrade. That is the tell.
The arithmetic
The 14 million falls a year among adults 65 and older, roughly one in four, are from the CDC. The emergency room visit every 11 seconds and the death every 19 minutes are from the National Council on Aging, citing CDC data. The $80 billion in 2020 healthcare costs from non-fatal falls is from the CDC. The finding that family involvement drives adoption of home sensor technology among seniors is from peer-reviewed research on smart home acceptance in older adults. The read connecting ordinary fixtures to who benefits first is Boomers Trade’s own.
My neighbor still gets her daughter’s call every morning. But now the shades already know if she got up on time.
Andrew
Boomers Trade is written by someone getting older right alongside you, and watching who profits from it.
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