Your household will use about the same power next year. The price is up nearly 5% anyway.‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
BOOMERS TRADE
Andrew James reporting. 64, and counting.
Nobody in this cohort ordered a data center, and the bill arrived anyway
Wednesday hands Wall Street two verdicts on the artificial intelligence buildout, one at breakfast and one after the close. The buildout already reached your kitchen table, in an envelope you pay every month.
The grid found a bigger customer.
Your house will draw about the same power next year as this year. The price of it is up nearly 5% regardless.
A word from this week’s partner · RYSE
RYSE SmartShade controlling natural light from a phone
Roughly $35 billion in heating and cooling energy escapes through U.S. windows every year. RYSE's AI-driven shading cuts up to 24% of cooling load. The share price recently rose to $2.50, up from $2.45.
Buildings account for 75% of U.S. electricity use, and 92% of window shades are still controlled by hand. Nobody is around to lower them when the sun heats a room or raise them to capture natural light.
RYSE retrofits existing window coverings with patented robots that learn user routines and use sensor data to manage light, heat, and privacy automatically. The result is up to 24% lower cooling energy and 20% lower lighting energy.
That impact earned RYSE a CAD $4M (~$3.2M USD) cleantech grant, non-dilutive and non-repayable. Today the Reg A+ round is open at $2.50 per share ahead of a potential listing under reserved Nasdaq ticker $RYSS.
24%
Energy savings
$3.2M
Cleantech grant
$15M+
Revenue
10
Patents granted
CURRENT PRE-IPO SHARE PRICE
$2.50 / share
~$1,002 minimum  ·  IRA eligible  ·  No lock-up  ·  Bonus shares available
Read the offering circular and risk disclosures at invest.helloryse.com.
Important disclosures. This is a paid advertisement for RYSE Inc. made pursuant to a Regulation A+ offering and involves risk, including the possible loss of principal. The valuation is set by the Company; there is currently no public market for the Company's Common Stock. Nasdaq ticker "$RYSS" has been reserved by RYSE; any potential listing is subject to future regulatory approval and market conditions. Energy savings figures reflect studies of automated shading and may vary by building, climate, and use. SEC qualification does not constitute SEC approval of the merits.
RYSE Inc., 96 Spadina Avenue, Suite 500, Toronto, ON M5V 2J6, Canada
My power bill came Thursday and I read it twice. Same house, same window units, almost the same kilowatt count as last August. The number at the bottom had moved.
That gap is this whole week in one envelope. Wednesday at 8:30 in the morning brings the inflation report the Fed watches closest. Wednesday after the close, the chipmaker at the center of the AI trade reports its quarter.
Both numbers measure the same construction boom. It has already reached this cohort, and it came in as a utility bill.
American households will use about as much electricity in 2026 as in 2025. The federal energy agency puts that growth at half a percent. The average residential price is up almost 5% anyway, to 18.2 cents a kilowatt-hour.
A data center is the warehouse where the computing happens. Thousands of machines in a room, drawing power like a small town. Nothing but racks and cooling.
Their demand sits in the commercial column of the same forecast. That column is growing four times as fast as yours. Next year it passes the household column for the first time.
You are on a fixed income and the meter is not. Social Security trues up once a year, in January, on last year’s inflation. A rate case does not wait for January. August is a long way from it.
18.2 cents
Average US household price per kilowatt-hour in 2026, close to 5% above 2025
0.5%
Growth in household electricity use this year, and again next year
63%
Share of one year’s capacity-price rise on the PJM grid its own market monitor put on data centers
 
The mechanics are duller than the headline. A grid operator runs an auction to keep enough generation on call for the years ahead. New demand raises the price of that promise, and the cost is spread across everybody on the system.
PJM runs the biggest of those grids, from Chicago out to the Virginia suburbs. Its own independent monitor tied 63% of one delivery year’s capacity-price increase to data centers. That worked out to $9.3 billion, collected from customers in rates.
Where the warehouses cluster, the bill moves first. Virginia holds more of them than any state, and its household prices rose more than 13% in a year. Maryland is up 74% over five years.
Those are retirement states. Both sit on the list of places this cohort moves to for the taxes and the grandchildren.
Where the cohort’s money sits this quarter, and which aisle a power bill actually lands in.
 
Travel
The stage that ran on discretion. A trip can be postponed a year, and plenty were.
 
Health & Housing
The cohort is here this quarter
The premium, the roof, the meter. Running the house is the line item nobody downsizes out of, and the summer bill is part of it.
 
Longevity
Next in front of the money
Thirty more summers of cooling a house, priced at whatever the grid costs by then.
 
Estate
The house the children inherit, with its operating cost attached to the deed.
The case against my own read is worth your time. A serious review of the research in May found no evidence that households are subsidizing these buildings. Read that before you nod along.
Bills move for several reasons at once. Utilities have been rebuilding poles, wires and substations since 2022, and that spending lands in rates on its own.
The politics are moving too. States are writing special tariffs so the largest customers carry more of their own cost. A voter on a fixed income is the reason.
Who is already standing there
The one standing there files paperwork for a living. A regulated utility earns an approved return on what it is allowed to build. New demand reads to it as permission. Wires. Substations. A coal plant kept open past its retirement date. The customer cannot shop elsewhere, the regulator sets the return, and your neighborhood pays it back over thirty years.
The arithmetic
Prices and use: US Energy Information Administration Short-Term Energy Outlook, May 2026 edition. Average residential price 18.2 cents a kilowatt-hour in 2026, close to 5% above 2025; household electricity use up about 0.5% in 2026 and again in 2027; commercial use, the column that holds data centers, up 2.2% in 2026 and 5.3% in 2027, passing the residential column in 2027. Capacity prices: Monitoring Analytics, the independent market monitor for the PJM grid, attributed 63% of the 2025/26 capacity-price increase to data centers, about $9.3 billion recovered from customers in one delivery year. State prices: EIA retail price data, Virginia household prices up more than 13% year over year; Maryland up 74% from March 2021 to March 2026, per the same federal series. The counter-case: Energy and Environmental Economics, Understanding the Drivers of Rising Electricity Rates and the Role of Data Centers, May 2026, which found no evidence of cross-subsidy by other customers. Wednesday’s calendar: July PCE inflation at 8:30 a.m. Eastern with the second estimate of second-quarter GDP.
 
Wednesday gets the headlines twice, once at breakfast and once after the close. The line that reaches your money shows up later, in a state docket nobody covers, under a name like large-load tariff. Read the back of your bill this month. The AI boom is in there, spelled as a rider.
Andrew
Boomers Trade is written by someone getting older right alongside you, and watching who profits from it.